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Message from Chief Executive, Richard Beeken

September 27, 2023

Message from Chief Executive, Richard Beeken

Dear Colleagues,

Following on from my message last week regarding Frieza Mahmood taking a break from her role, I am delighted to announce that James Fleet will be joining us on an interim basis as Chief People Officer (CPO), providing executive leadership and support to the people and organisation development directorate and embedding our people plan.

James joins us from Lancashire and South Cumbria Integrated Care Board and knows the Black Country well as he was previously CPO at The Dudley Group NHS Foundation Trust and is delighted to be making a return to the area. He is a fellow of the Chartered Institute of Personnel and Development and brings a huge amount of experience from leadership roles within the NHS and private sector.

James has led major workforce transformation programmes as a director in Price Waterhouse Cooper’s health team and as executive leader and co-founder of Four Eyes Insight Consulting.

He is passionate about health and care organisations working better together to plan and deliver joined up services for the benefit of local people. He’s led a number of major system-level workforce programmes, including as a senior responsible officer for the Black County and West Birmingham Integrated Care System.

James will start working with us in early October and I am very much looking forward to welcoming him into our SWB family.

Kind regards

Richard