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This week is ICON Week

September 29, 2023

The third annual ICON week is here to raise awareness of infant crying and how to cope to support parents/carers and prevent serious injury, illness and even death of young babies as a result of Abusive Head Trauma that happens when someone shakes a baby.

ICON stands for:

  • Infant crying is normal
  • Comfort methods can help
  • It’s okay to walk away
  • Never, ever shake a baby

ICON is a programme adopted by health and social care organisations in the UK to provide information about infant crying, including how to cope, support parents/carers, and reduce stress.

This year’s ICON Week is once again focusing on sharing ideas and best practices.  Many webinars are taking place throughout the week and are open to everyone.  For more information and joining instructions, please click here.