Skip to content Skip to main menu Skip to utility menu

Heartbeat: Trust launches brand new TikTok channel

November 1, 2022

The communications team recently launched the brand-new Trust TikTok channel @SWBHNHS, to promote educational content to the younger generation.

Anuji Evans, External Communications Manager said: “I’m really excited to have launched SWB’s new TikTok channel, which gives us the opportunity to create content in a unique way that hasn’t been done by the Trust before.

“I encourage all teams to get involved in making this a success – if you think you’ve got an interesting idea that could work for a TikTok video, please get in touch with comms and we can help bring your idea to life.

“I also urge all to support us by following our account and sharing our content wherever you can.”

As a part of the educational push, the team will be creating a ‘Myths vs Facts’ series to debunk common health myths and inform people on the facts.

The first video of the series was created in collaboration with Anne Rutland, Specialist Skin Cancer Nurse, to target skin cancer awareness. Anne told Heartbeat: “It’s so important that as a Trust, we try to target a variety of demographics when relaying important health information.

“There are many common misconceptions surrounding all things sun and skin. I provided the comms team with some fact and fiction statements about skin cancer and sun damage, which they then converted into a piece of content that made it engaging and easy to understand.

“The videos being created are a great use of social media to get the information out there in a way that is accessible and fun. I would highly recommend other teams to start thinking about TikTok and how they can educate others through the platform.”

The communications team have a lot of exciting videos in the pipeline, working with various teams and departments across the Trust.

A range of videos have already been posted, including a car parking guide, one celebrating Prosthetists and Orthotists Day at Sandwell and behind-the-scenes footage of MMUH.

Head over to the channel by clicking here.

If you or your team think you could be the next SWB TikTok stars, contact the communications team on 0121 507 5303 or via email at swbh.comms@nhs.net.