Heartbeat: Hello my name is… Frieza Mahmood

July 29, 2019

Welcome Frieza Mahmood, who has joined our workplace as Deputy Director of People and Organisation Development.

Frieza started her career in retail marketing and events management. It was after studying business, psychology and sociology that she considered the field of human resources (HR) as a profession.

Frieza explained: “Following completion of an undergraduate degree at Aston University in human resource management, my first operational HR role was working in the private sector for Cadbury Schweppes as a trainee HR manager responsible for the management of all employee relations matters at the Bournville plant. I subsequently spent some time working for Accenture on the management of the outsourced provision of NHS HR contracts before joining the NHS full time.

“My career in the NHS began on the National Graduate Management Training Programme. Following this I worked for a number of large provider Trusts covering acute hospitals to mental health and community services.”

Frieza has 15 years HR management experience, 10 years of which has been at a senior level. She has extensive knowledge of the workforce agenda within the NHS where the majority of her career has been focused.

So what attracted Frieza to SWB?

“The scale of the organisation’s ambition, its commitment to excellence and the recognition by the Board of the people and OD functions as being of crucial importance to the delivery of the Trusts vision and strategy,” she said.

Frieza’s role at SWB will see her be accountable for resourcing, operational HR and supporting the delivery of our strategic workforce agenda.

“I view this as adding organisational value by making a real difference in the delivery of people focused solutions to include renewed focus on workforce transformation, productivity, staff experience, leadership development and talent management,” continued Frieza.

“I take the greatest professional satisfaction from facilitating organisational cultures where leaders feel empowered to achieve excellence and are supported in being able to adapt to the changing environment around them.”

In her spare time Frieza enjoys cooking but only when she doesn’t have to! She also enjoys winding up friends and family with practical jokes and watching old movies that no one else thinks are entertaining.